Social Media Marketing Podcast

Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath.

Guest: Ben Heath | Show Notes: socialmediaexaminer.com/711

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Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account will help? To discover how TikTok's new verified business account unlocks powerful features for marketers, how the platform's new Local Feed helps neighborhood businesses get discovered, and more, I interview Keenya Kelly

Guest: Keenya Kelly | Show Notes: socialmediaexaminer.com/710

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel, I interview Shana Lynn Bresnahan.

Guest: Shana Lynn Bresnahan | Show Notes: socialmediaexaminer.com/709

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are hashtags and reels part of your Instagram marketing? Wondering whether link overlays and early access content will actually help your content reach the right people or just add more work to your plate? To discover how to use five major Instagram updates to strengthen your content strategy, I interview Chelsea Peitz.

Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/708

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you worried AI will replace you? Do you wonder which marketing skills will actually matter in an AI-powered future? To discover what skills are becoming more valuable now, tactical steps to stay competitive, warning signs you're falling behind, and what experts predict marketers will be talking about throughout 2026, I interview Chris Penn and Rachel Woods.

Guests: Chris Penn & Rachel Woods | Show Notes: socialmediaexaminer.com/707

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.